Why are Illustrations considered important in today’s world?

If you’re running a business, it’s essential to understand why illustration is important in Digital Marketing, Education, Product Marketing, Content creation among many others.

In order to be effective, an illustration should convey an idea in a very clear and simple way. Any piece of writing can be enhanced by drawings and images, whether you want to tell a story or teach a lesson.

You want to express a message

While brief slogan can be catchy, if you want to express a message with any kind of depth or complexity, then an illustration is a great way to go about it. If you consider how the human brain works, a visual image gets perceived much quicker than text and is more likely to stick in the memory for longer.

You want to educate

From the day you’re born, through to adulthood, illustrations play a major role in the development of the human mind. Illustrations are essential for helping young children to develop their imagination and the reason why children’s books need to have colorful and vivid illustrations. Whether it’s to demonstrate a scientific idea, present an engineering concept, or to help others to visualize what you’re trying to say, illustrations are essential for effective education.

You want to attract attention – especially important in advertising a product

If you want to see first-hand the real-world effectiveness of illustrations, then look no further than the advertising industry. In a world where there are so many similar products to choose from, it’s often the one with better advertising that gets the customer’s money.

People are naturally curious and attracted to a well-drawn illustration. You can have the most relevant and well written text in the world. If you want anyone to read it, however, consider a well-placed illustration above or adjacent to the text in order to attract your audience.