What are some benefits of Blogging for your business (Whether big or small)

Blogging will give others a lucid sense of the corporate standards, business character, vision and the personality of your company.

1. Develop and Strengthen relationships with your existing and new customers.

Blogging provides the opportunity for you to connect with your existing and potential customers in a different, more conversational way. With an active comment section, you will also be able to follow the visitors’ responses to your posts, and you will be able to respond directly to their comments, which is huge in building trust and relationships.

2. Connect people to your Brand or business.

Brand awareness is an immensely important element of marketing and blog posting will allow you to show your followers a personal side of your business. You can open up your brand message and engage existing and perspective customers in a way not possible through outbound marketing mechanisms and techniques. 

3. Establish your business as an Industry Leader.

By providing content that will be viewed as valuable, expert information, your potential customers get to see the knowledge an experience that you have gained in your field.

Over time, writing regularly helpful and informative blogs will make you the “go to” tool within the industry in your particular niche, leading to more inquiries and higher conversion rates.

4. Try create opportunities for sharing.

One of the most powerful benefits of blogging is the opportunity it creates for others to share the link to your blog. This creates the potential for viral traffic and exponential market growth. With so many different sharing platforms available, visitors can share the direct link to the blog, tweet it, or email it to a friend. This is the epitome of free marketing.

5. Boost to Search Engine Optimization (SEO).

When a business creates blog posts consistently, they are constantly providing Google and the others with fresh content to index. 

This is also an opportunity for businesses to insert those relevant keywords that consumers will use to search for the types of services or products that the business offers.

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